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American Marketing Association (AMA) Blockchain for Marketers - Panelist

  • Columbia University (map)

BLOCKCHAIN 101: WHAT BLOCKCHAIN MAY MEAN FOR MARKETERS

Samantha Radocchia - Panelist

Samantha Radocchia discusses public and private blockchains, the development of utility and security tokens like Bitcoin, Ethereum, and Ripple, and the applications these technologies may have for other business ideas. Specific use cases across different industries will be reviewed to examine how the combination of various blockchain protocols can help parties in ‘trustless environments’ share data and information or even create brand new business models. Additionally, the speakers will discuss the current state of Initial Coin Offerings and their role in building communities of advocates, users, and even customers.