Become familiar with the unfamiliar.


Sam currently serves as Co-Founder and Chief Marketing Officer at Chronicled, which leverages blockchain and IoT technologies to deliver smart supply chain solutions. Prior to serving as CMO, she led product development and architecture as Chief Product Officer for 3 years.

She is also a Co-Founder at Better Kinds, which fosters everyday practices of conscious consumption and responsible production by empowering people to make better micro decisions that lead to better macro results. 

Recently named to the Forbes 30 Under 30 List, Sam is a thought leader in the blockchain sector and the founder of Machine Elf Consulting, an emerging technology and product development consulting firm based in Brooklyn, NY. Founded in 2012, the firm focuses on blockchain, IoT, and additive manufacturing advisement to enterprises and individuals. 

Sam has an entrepreneurial background that spans several technology companies. She became interested in blockchain as a mechanism to facilitate trusted interoperability, a challenge she sought to overcome leading her first two companies. Before joining Chronicled and Better Kinds, she previously served as the CTO of Huckabuy, a consumer product metadata aggregator and standards company and Founder and CEO of Stunable, a provider of inventory management and marketing software utilized by consumer products brands to integrate e-commerce sales with cross-channel interactions. 



Sam attended Colgate University, graduating Magna Cum Laude with a BA in English and Anthropology—specializing in Critical Theory, Linguistics, and Symbolic Systems. She continued her academic pursuits at King's College in London where she studied Management & Entrepreneurship and at the London School of Economics where she studied organizational culture. Samantha graduated from NYU Summa Cum Laude in the spring of 2013 with a MA in Media, Culture, and Communications, focusing on the socio-political analysis of emerging technologies. 

Sam is not only a business minded leader but also a full-stack developer and engineer. Technically proficient as an programmer and architect, the founder of three technology companies, and published researcher, Sam likes to think of herself a tech industry triple threat: academic, developer, and entrepreneur.

On the personal side, Samantha is an avid risk-taker and daredevil, attaining her pilot's license at the age of 17 and accumulating over 700 jumps as a competitive skydiver.


Taking a leap of faith,   quite literally.

Taking a leap of faith, quite literally.